Colour isn’t just what we see; it’s how we feel. Colour psychology expert Karen Haller describes colour as a "powerful communication tool" that influences our moods and impacts our confidence and energy. This is especially meaningful for women in leadership roles—CEOs, entrepreneurs, or public figures who use colours as a silent communicator of strength and intention.
As you read on, you’ll uncover the emotions linked to various colors and how certain colors can convey different expressions.
Red: is the ultimate power colour, signalling confidence, strength, and a fearless attitude. Often associated with high energy, red is ideal for days when you need an extra boost of confidence or a strong presence in the room. Known as one of the most psychologically stimulating colours, it evokes feelings of urgency, passion, and assertiveness.
Wearing red not only influences how others perceive you but also has an internal effect, making you feel emboldened.
Pink: combines the power of red with the softness of white, balancing strength with approachability. Pink takes the power and vibrancy of red but tempers it with a softness that symbolizes empathy, compassion, and openness. Ideal for situations where you want to encourage collaboration, harmony, or a supportive atmosphere. It’s a reminder that strength and warmth go hand-in-hand.
Blending pink and red in an outfit can create a powerful yet approachable look, capturing the best qualities of both colours. This colour combination is striking and modern, balancing the commanding presence of red with the warmth and softness of pink.
Orange: Orange is a blend of red’s boldness and yellow’s positivity
The perfect choice for someone who wants to be both inspiring and approachable. Orange hues convey enthusiasm, creativity, and warmth, making it great for events where you want to build connections or spark collaborative energy. It gives that ‘stand out’ effect.
Mustard Yellow radiates a warm, with an approachable energy.
Unlike the brightness of regular yellow, mustard is earthy and sophisticated—perfect for when you want to stand out subtly. It’s a grounded shade that inspires optimism and creativity without overpowering.
Exploring your favourite shades and experimenting with different combinations is a great way to add personal energy and style to your wardrobe.
What Next?
How about taking a chance? Try that vibrant shade you've been eyeing or bring out that bold colour tucked in the back of your closet. Let your wardrobe be a canvas that reflects the energy you want to radiate. Be bold, be you, and let the colours of your world elevate your spirit and confidence.
Featured Designs: Janelle Orange Suit | Shabir Mustard | Neil Red Blazer | Spring Two Piece Set | The Latifa Set